The SA informal retail sector contributes R36 billion to the SA economy serves 8 million people makes up 10% of the total SA retail trade industry comprising of:
- Spaza shops
- Taverns
- Liquor stores
- Hair salons
- Supermarkets
- Phone shops
- General dealers
The branding:
- High quality A1 snapper frames
- Large permanent point of sale display
- Campaign change agility
- Full colour print
- Fully managed outsourced solution
The opportunity:
- Targeted access to South Africa’s informal retail consumer
- Permanent in store brand exposure
- National footprint
- First mover advantage
Case study – taverns
- There are 20 major taverns per informal region
- Servicing 200 000 customers per month
- There are 10 major informal regions in SA
- Making for exposure to 2million people per month
What do we need from you?
- Give us a target sector/area
- We secure footprint
- We deploy branding
- You establish brand dominance
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